THE FESTIVAL FOOD REVOLUTION | ARROYO SECO WEEKEND 2018
Coming into its second year of residency in Pasadena, CA, Arroyo Seco Weekend once again brought musical artists, and local purveyors of food and experiences together to provide a festival-going experience unlike any other in Southern California.
Appealing to multiple generations of festival-goers and families as the chiller answer to Coachella’s millennial frenzy, Arroyo Seco Weekend is a unique festival experience with something for everyone. You’re just as likely to see Pasadena locals in their 60s swaying to Neil Young as you are college students jamming to folk act The Milk Carton Kids.
There’s a diversity of food and beverage options which have become the standard at Goldenvoice events, and which perhaps, are now de rigeur for this generation of concert-goers.
You could say that it parallels the expectation around the diversity in musical artists at these events now. No longer held to a rock standard, concert promoters have the opportunity to offer lineups with mass appeal. Which makes the current festival-going experience so great. On Sunday alone, entertainment included Prince’s legendary band The Revolution, 80s wunder-chicks The Bangles, 90s femme rocker Alanis Morissette, the soulful collective of Gary Clark Jr., and a nod to classic rock with Robert Plant and the Sensational Space Shifters. Kings of Leon headlined.
But back to the food. Earlier generations of festival attendees would be limited in their food and beverage consumption options. Beer...nachos...maybe the occasional pan pizza if you’re lucky.
But Arroyo Seco Weekend has a dizzying array of vendors, with something for everyone. Hard-core meat eaters might enjoy pulled pork sandwiches from Barrel & Ashes, while plant lovers will find myriad options like Sage Bistro, mushroom-based dumplings from Bling Bling Dumpling, vegan tacos from Cena Kitchen, biodynamic wines, probiotic frozen yogurt, and local kombucha from Fine Feathers Kombucha Co. Pizza addicts can order a full sized pizza to go from Jon & Vinnys.
Oh and the libations? Coors Light still has a foothold of course (it is a musical festival after all), but for $2 more, suds drinkers can enjoy Blue Moon and Saint Archer IPA, with local bars like The Spare Room serving frosty craft cocktails with freshly-grated nutmeg and shredded coconut.
Around 5:30pm,the vibe shifts as the sun begins it’s descent towards the horizon. Attendees start setting up blankets and chairs at the main stage, and the breeze starts to kick in, providing relief from the Pasadena summer temperatures. Groups of music-loving fans start settling into their spots for the rest of the evening, toking vape pens, sipping ice-cold beers, and everything feels like summer embodied.
Arroyo Seco Weekend, thank you for bringing your magic to the Southern California summer once again. Hope to see you in 2019.
See you next year Arroyo Seco Weekend!